Archive for the 'Business' Category

2010 Music Ministry Guide

It was a long process, but I’ve finally finished up the 2010 edition of the Music Ministry Management Guide. I figured I should do something a little different for the year 2010, and so I expanded the concepts just a bit. I was really looking to develop something that was simple enough that people would want to read, but would include enough information that people would find it useful and thereby possibly pass it along.

Finishing up the guide has helped me gain a better understanding as I begin to tackle my Griffin Lake Church project. I was looking for a way to develop an analytics package for congregations that will allow them to see exactly what their footprint was at any given moment, and I now think I’m on the right track.

I’m beginning to think more and more about what projects to tackle in the new year, and how those projects will impact the other elements of my work life. But, enough of that, on to the booklet.

It’s rather large if you’re not on a hi-speed line [2mb]. 37 pages.

Song Service Planner - Original 2-Up

The Millionaire Artist

I was going through the forums at AcaNetwork [Great network, email me to get in], and a topic piqued my interest. There was/is a discussion centering around whether there could ever be a millionaire artist originating in the church of Christ. Well, my first thought was of course, what about Brandy? Okay, seriously, my thought was, there is always that possibility, and then, my immediate thought led me to research [that's just what we do here].

Well, first a quick lesson in Marketing:

The first thing you’re taught in business school, or even high school marketing classes for that matter is the Marketing Mix; Product, Price, Place & Promotion. Now, for the purposes of this article, we’re going to just assume that all things are equal here, that being, the artist is of magnificent quality, that the overall market can bare another music artist, and that there is indeed an audience for said artist.

I previously brought up the idea of the Marketing Mix because there is an inherent lacking in one area that would prohibit the millionaire artist idea; Place. Place, that is, the proper distribution channels necessary to accomodate demand for the product being offered. Once a clear barrier for any artist outside of the industry model, now not so much. But, once again, for the purposes of this posting, I’ll assume that this could be worked out.

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