Our first collateral pieces are here!
Time to get to work promoting the 2012 Christian Acappella Music Awards!!
Archive for the 'CAMA' Category
| Event | 2010 Pricing | Percentage | 2012 Pricing |
|---|---|---|---|
| The 2010 Christian Acappella Music Awards | $35.50 | 52.593% | $39.44 |
| CAMA Friday Night Live | $9.00 | 13.333% | $10.00 |
| CAMA Saturday Matinee, presented by Trinity One Studio | $7.00 | 10.370% | $7.78 |
| The CAMA Pre-Show | $6.00 | 8.889% | $6.67 |
| CAMA Friday Matinee Concert | $5.00 | 7.407% | $5.56 |
| CAMA Thursday Kickoff Concert | $5.00 | 7.407% | $5.56 |
| Totals | $67.50 | 100.000% | $75.00 |
Finally completed the first official ad campaign for the 2012 Christian Acappella Music Awards. I’m in the process of developing around 15 separate pieces of collateral for printing over the next 2 days. This downtime over the holiday weekend will hopefully allow me to get a lot of the prep work done before we send everything off to the printer.
COLOR!
I’ve finally completed the media strategy for CAMA 2012; Simply waiting for the go-ahead to send our first campaign materials to press. Until then, I’m redeveloping all of our marketing materials for 2012, including our media guides.
Download the original or the condensed version
As we work to put together a gameplan for the 2012 show, I decided to finally publish the wrap booklet from last years show. Download below also..
In that it’s now October, the weekend is starting to come together the way it was initially envisioned. Time now for the planning and development aspects of the Christian Acappella Music Awards. We’ve already decided upon the Event Weekend Performance parameters.
Event Logistics
As has been decided, the 2012 Christian Acappella Music Awards will be held in Nashville, Tennessee. My choice was Miami, Florida, but, ultimately, the feeling was that the market could sustain a program of this size and the overall location was central enough that our ticket-purchasing base would be enticed to attend.
Pricing is always a major concern for any event. CAMA, because of its nature, requires extreme care when dealing with pricing. So, in preparing to develop a revenue model for the 2012 weekend, here’s where we are in terms of weekend pricing.
| Event | 2010 Pricing | Percentage | 2012 Pricing |
|---|---|---|---|
| The 2010 Christian Acappella Music Awards | $35.50 | 52.593% | $39.44 |
| CAMA Friday Night Live | $9.00 | 13.333% | $10.00 |
| CAMA Saturday Matinee, presented by Trinity One Studio | $7.00 | 10.370% | $7.78 |
| The CAMA Pre-Show | $6.00 | 8.889% | $6.67 |
| CAMA Friday Matinee Concert | $5.00 | 7.407% | $5.56 |
| CAMA Thursday Kickoff Concert | $5.00 | 7.407% | $5.56 |
| Totals | $67.50 | 100.000% | $75.00 |
Branding
I’ve finished a first drafts of the promotional logo for the 2012 Awards.
We’ll see how those look in a week or two as we begin to develop our first promotional campaign for November, 2011. That’s where we are after some initial planning for the 2012 show. Pricing and Branding are always main points for us, and hopefully we’ll be able to settle on a couple of ideas soon.
Admittedly, it has taken a while to get things where I want them this particular CAMA year. There have been a number of things that have prohibited me from really putting forth the full effort I had planned on presenting for this years program. However, the good thing about strategic work is that you generally have an idea months in advance and just allow it to simmer for a while until the time is right to deliver a completed product. In the case of the parameters for the 2012 Christian Acappella Music Awards, much of the heavy lifting was done long ago on various evenings when a thought would come to me and I would do some jotting. In that it’s now September, the show is starting to come together the way it was initially envisioned, save for the production company whom we have yet to decide on. But, with essentially 14 months to go, we’re pretty much where we want to be from a program/weekend management standpoint. And so, I’ve decided to go ahead and present the parameters for the show in whole.
Good Times //
2012 Performance Criteria
Performance slots for the 2012 Christian Acappella Music Awards are based on the following criteria for each of its 17 openings.
- 3 performance slots are given to new artists who have never performed at Christian Acappella Music Awards, regardless of nomination in the program.
- 1 performance slot is utilized for the Grand Finale, where all artists performing at the 2012 Christian Acappella Music Awards will be asked to perform a song to be chosen by NACAMA.
- 4 performance slots utilized for previous recipients of awards at Christian Acappella Music Awards.
- 6 performance slots utilized for nominees for 2012 Christian Acappella Music Awards.
- 3 performance slots to be distributed by NACAMA at its discretion.
Running times
- 2012 CAMA Thursday Evening Concert – 135 Minutes
- 2012 CAMA Friday Evening Concert – 150 Minutes
- CAMA Matinee One (Friday) – 115 Minutes
- CAMA Matinee Two (Saturday) – 121 Minutes
- The 2012 CAMA Pre-Show – 28 minutes
- The 2012 Christian Acappella Music Awards – 180 minutes
Start times
- 2012 CAMA Thursday Evening Concert – 6:00 pm et
- 2012 CAMA Friday Evening Concert – 6:00 pm et
- CAMA Matinee One (Friday) – 12:35 pm et
- CAMA Matinee Two (Saturday) – 12:15 pm et
- The 2012 CAMA Pre-Show – 5:55 pm et
- The 2012 Christian Acappella Music Awards – 6:25 pm et
Performance Slots
- 2012 CAMA Thursday Evening Concert – 10 Performance Slots
- 2012 CAMA Friday Evening Concert – 12 Performance Slots
- CAMA Matinee One (Friday) – 4 Performance Slots
- CAMA Matinee Two (Saturday) – Closed Program
- The 2012 CAMA Pre-Show – 3 Performance Slots
- The 2012 Christian Acappella Music Awards – 17 Performance Slots
Time Allotted Per Performance
- 2012 CAMA Thursday Evening Concert – 12 Minutes
- 2012 CAMA Friday Evening Concert – 11 Minutes
- CAMA Matinee One (Friday) – 25 Minutes
- CAMA Matinee Two (Saturday) – Closed
- The 2012 CAMA Pre-Show – 6 minutes
- The 2012 Christian Acappella Music Awards – 5.5 minutes*
*CAMA Performances are limited to 1 song
2012 Christian Acappella Music Awards Categories // Final
- The NACAMA Excellence Award
- Acappella Pioneer Award
- Song of the Year, Choral
- Sharon Tolliver Exemplary Faith Award
- Song Leader of the Year
- NACAMA Service Award
- Male Vocalist of the Year
- Male Group of the Year
- Choral Director of the Year
- Female Vocalist of the Year
- RUBAL Lifetime Achievement Award
- Contemporary Artist of the Year
- Performer of the Year
- Female Group of the Year
- Youth Artist of the Year
- New Artist of the Year
- Video of the Year
- Choral Group of the Year, Contemporary
- Producer of the Year
- Artist of the Year
- Choral Group of the Year, Traditional
- Record of the Year
- Songwriter of the Year
- Song of the Year
- Traditional Artist of the Year
- Album of the Year
2012 CAMA Show Order – Subject to revision
- Performance 01
- Song Leader of the Year
- Performance 02
- Male Vocalist of the Year
- Song of the Year, Choral
- Performance 03
- The NACAMA Excellence Award
- The NACAMA Service Award
- The Sharon Tolliver Exemplary Faith Award
- Performance 04
- Acappella Pioneer Award
- Performance 05
- Male Group of the Year
- Choral Director of the Year
- Performance 06
- Female Vocalist of the Year
- Performance 07
- RUBAL Lifetime Achievement Award
- Contemporary Artist of the Year
- Performance 08
- Performance 09
- Performer of the Year
- Female Group of the Year
- Youth Artist of the Year
- Performance 10
- New Artist of the Year
- Performance 11
- Video of the Year
- Performance 12
- Choral Group of the Year, Contemporary
- Producer of the Year
- Performance 13
- Artist of the Year
- Choral Group of the Year, Traditional
- Performance 14
- Record of the Year
- Songwriter of the Year
- Performance 15
- Song of the Year
- Traditional Artist of the Year
- Performance 16
- Album of the Year
- Performance 17
So, we’re preparing for the stretch run, a long 11-month strategic push that will lead up to the 2010 Christian Acappella Music Awards in Atlanta.
Okay, the last week found us in Nashville, Tennessee for the first leg of the Power of One Tour, sponsored in part by NACAMA. It was an exceptionally great concert, with Durant, Straight Company, The Committed Acappella Chorus, Southside Singers, C3, and Dorian Paul Williams. We got there Saturday morning after taking a 5:45 am flight out of Fort Lauderdale and made it there in time to get to the hotel and rest up a bit before the events of the day.
Overall, It was a great trip that allowed us to see the premier talent that will most likely fill the matinee shows at CAMA 2010. On another front, the decision was made to limit our marketing efforts to 2 separate advertisements in the Southeastern Lectureship booklet, as we won’t have anyone from our contingency in attendance. This gives us a little more time to fine tune our collateral that we will most likely try and distribute at the Northside Church of Christ Homecoming in November.
Early production work has begun on the Official CAMA podcast which should coincide with the debut of our new website in early November.
Good Times..
Week three has been all about trying to organize the processes that will hopefully allow the Christian Acappella Music Awards planning committee to run smoothly in the coming months.
The only major update of actual note is that of the website @ nacama.com that has undergone a simple redesign as we continue to develop the website that will be released in November, 2009. At the site we’ve begun uploading various music clips to see where we want to go with the process. It is our hope that the new release of the website will house our entire library of media and allow users to access all of this media in various formats, be it streaming or even downloading in some cases.
In the coming week, it is our plan to begin filling out the marketing plan and developing the gameplan for our campaigns for the first of the new year. Hopefully in the coming weeks we’ll have an entirely revamped website and a strong CAMA 2010 Marketing strategy to go along with it.